Redline Steel

MuteSix worked with the custom decor manufacturing company to help scale up massively with Smart Shopping campaigns for the holidays.

The Goal

Redline Steel has exploded in size, creating home decor made from attractive, modern materials. But with the competitive market for their unique, often bespoke products splintered across several small peer-to-peer marketplaces, Redline Steel needed to shift customer awareness of their brand into overdrive while staying below a strict target cost per acquisition (CPA) figure.

The Strategy

To unify their splintered market, we captured shopping intent at the source with Google Smart Shopping campaigns. We identified shoppers searching for keywords like “metal wall art,” and served them ads for matching products across Google Shopping, YouTube, and the Google Display Network, while automatically optimizing to Redline Steel’s target CPA and return on ad spend (RoAS). On YouTube, we ran product-specific video ads with unique product pages just one click away.

18x Holiday revenue increase 60% CPA decrease 11x Scale of ad spend

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