Meta Sole Society MuteSix worked with the women's lifestyle brand to reach new audiences, increase conversions, and reduce CPA. The Goal MuteSix was tasked with helping Sole Society reach new audiences, increase conversions, and reduce CPA. The Strategy We scaled current media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created. We also segmented audiences to target top performing demographics, implemented a full-funnel marketing approach, and incorporated lookalike audience targeting. 40% CPA decrease 35% ROAS increase 2x Profitable scale Back View Next Case Study