One challenge Universal Standard faces is convincing reluctant first-time shoppers to try higher-price apparel online, so MuteSix encourages consumers to leverage TryNow to assuage their doubts. 

When shoppers checkout with TryNow, they can try multiple items at home risk-free before making a purchase. Because shoppers order more—and keep more—AOV increases. We utilize TryNow creative in our remarketing (RMK) efforts for new and repeat customers, incentivizing customers to engage with the brand using this low-risk option.

We focus our acquisition strategy on introducing customers to the brand, showcasing items and collections, and communicating its main value propositions and unique selling points. With RMK, we are approaching customers who have interacted with the brand but have yet to make a purchase. To convert these shoppers, we need to address their hesitancy to checkout. 

For Universal Standard, our ads aim to address the shoppers’ main pain points: hard-to-predict fit and price. TryNow is a wonderful solution for addressing both of these concerns because customers can see the quality and fit for themselves in person, so they can be confident the apparel is worth the price. To tie the ads together, MuteSix leverages top-performing creative formats, including grids and images from previous evergreen creative, as well as “risk-free” TryNow messaging for ad copy.

Overall, the TryNow partnership has been very successful in dynamic RMK campaigns, leading us to the following impressive results for Universal Standard on Facebook and Instagram.