Meta Universal Yums MuteSix worked with the international snack-box subscription company to increase sales volume for their holiday box inventory with Facebook advertising. The Goal Universal Yums’ main goal was to sell out their holiday boxes. They wanted to significantly increase sales volume while maintaining a low acquisition cost. The Strategy To find new customers, the team cast a wide net in the first phase of its campaign, serving a video ad to the entire US. To broaden the customer base still further in a second phase, the team served the same video ad to lookalike audiences based on people who responded to the first phase. Universal Yums also targeted its video ad to audiences with expressed food and snack interests. To engage loyal customers, the team created Custom Audiences of customers who were already active on the Universal Yums site. The ads, framed in snowflakes to evoke a holiday feel, captured people opening and enjoying their boxes. Some of the footage in the ads was created by customers, giving the videos an authentic vibe. The creative proved effective with new and old audiences alike. 30% CPA decrease 2.5x Average daily sales increase during campaign, compared to the rest of the year 3.8x ROAS Back View Next Case Study