Sales and promos have been a go-to retail strategy since the beginning of the modern shopping era.  If not executed properly, however, discounts can diminish a brands’ polished image. DTC companies tend to treat sales like a taboo. Still, well thought out deals can be a game-changer when it comes to increasing customer acquisition and loyalty and ultimately driving revenue.

In short, it’s time to ditch the ‘never-go-on-sale’ rule. To stand out in a saturated season of mega sales spurred by Prime Day and an all-new Black Friday, it’s in your brands’ best interest to offer consumers the deals they’re hungry for.

If you’re not sure where to start, MuteSix can help. After nearly eight years and over $4B in revenue for DTC, we are experts in scaling campaigns with promo strategies that elevate your brand.

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Category: Branding