Sales and promos have been a go-to retail strategy since the beginning of the modern shopping era. If not executed properly, however, discounts can diminish a brands’ polished image. DTC companies tend to treat sales like a taboo. Still, well thought out deals can be a game-changer when it comes to increasing customer acquisition and loyalty and ultimately driving revenue.
In short, it’s time to ditch the ‘never-go-on-sale’ rule. To stand out in a saturated season of mega sales spurred by Prime Day and an all-new Black Friday, it’s in your brands’ best interest to offer consumers the deals they’re hungry for.