Scaling Instagram Ads [Podcast] February 26, 2017 By Stewart Anderson Advertising on Instagram has been available for a while now, but many advertisers still aren’t leveraging the channel to its full potential. Even brands in categories like fashion, which is … Continued
Facebook Video Ads and Video Completion [Podcast] February 22, 2017 By Stewart Anderson Facebook’s algorithm change regarding video completion rates is the subject of this episode of our digital marketing podcast. This change will encourage publishers and advertisers to focus on creating longer, more engaging … Continued
How to Grow Sales by Targeting Expats on Facebook February 20, 2017 By Steve Weiss Facebook has over one billion daily active users all over the world, yet very few brands run Facebook campaigns overseas, or have stopped because they couldn’t scale.
B2B Facebook Marketing [Podcast] February 17, 2017 By Stewart Anderson The latest episode of our digital marketing podcast is all about B2B — why B2B businesses CAN use Facebook ads and how they should get started. The notion that Facebook ads are only for … Continued
How To Use Page Engagement Custom Audiences February 15, 2017 By Steve Weiss Ever since Facebook updated their organic posting algorithm in 2015, receiving any meaningful type of engagement was just about impossible.
Connecting Facebook Ads with Email Marketing [Podcast] February 10, 2017 By Stewart Anderson The latest episode of our internet marketing podcast talks about two of the most effective online marketing channels — Facebook ads and email marketing. While these channels are powerful enough by themselves, you … Continued
How to Use Facebook and Email to Sell High-Priced Items February 8, 2017 By Steve Weiss Whether you sell real estate, high-end super cars, private coaching, or thousand-dollar monthly membership subscriptions, I’m here to tell you that you can and should use Facebook to sell them.
Staying Compliant with the Facebook Advertising Guidelines [Podcast] February 6, 2017 By Stewart Anderson The newest episode of our internet marketing podcast is all about staying on your best behavior (at least as far as Facebook is concerned). The problem, of course, is that the Facebook Advertising Guidelines … Continued
How to Scale Facebook Ad Campaigns [Podcast] February 3, 2017 By Stewart Anderson The latest episode of our internet marketing podcast covers the topic that inspired this whole podcast — scaling Facebook ad campaigns. Discussing everything that goes into scaling Facebook ad campaigns would take … Continued
How to Build an Email List with Facebook Ads January 30, 2017 By Steve Weiss A large, engaged email list is how many e-commerce brands grow their business and increase their customer lifetime value and funnel leads.