From our partners at ReferralCandy

Amid a global recession, businesses are hyper-focused on getting new customers through their sales funnel. The real, more significant question is: are current customers coming back?

Rather than expanding your base, customer retention is key to increasing your business’s profitability in the long-term. Current customers already trust your brand – they will only need a small push to make their next purchase.

So, how can you encourage existing customers to buy more? Through this post, you’ll learn strategies for boosting recurring purchases and increasing customer loyalty.

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Marketing Vs. Advertising: Which Is Right For You?

Did you know that marketing and advertising are two different things? Although they are both very similar in comparison, they should not be used interchangeably. Keep reading to learn the difference to find which is right for you!