On today’s episode, Steve Weiss interviews David Yu, an expert on growing brands on Amazon. As brands are transitioning from D2C to online marketing places such as Amazon, Weiss and Yu discuss how to build an efficient marketplace strategy.
Listen as they talk about ways in which a company can control branding, create full visibility, develop ongoing brand protection, and maintain an efficient supply chain. As well as, Yu’s expertise on utilizing customer feedback, click through rates, keyword expansion, conversion rates, and sales velocities, all in time for the Holiday season.
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