Following up on our last episode about Facebook product feeds, episode 32 features one of Facebook’s newest ad formats (and one of the best ad units for leveraging your product feeds)—the collection ad!
Facebook collection ads make existing ad units, such as those with static images or videos, even more effective by allowing advertisers to include images of four products underneath the creative. When clicked, these images then take the user to a product information interface directly within Facebook. These ads are guaranteed to improve results for ecommerce brands, so we recommend you start using them immediately…but you should listen to this podcast episode first 🙂
You can listen to the episode right here:
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