If you’ve ever looked in Ads Manager and screamed “Why the f*%& aren’t my ads working?!?” in frustration, we’ve got a tool for you — Facebook’s new Delivery Insights feature.
Delivery Insights gives you additional data about factors affecting the delivery and performance of your ad campaigns, allowing you to better diagnose potential problems. In this episode, Steve and I discuss how to best use the tool and how you can integrate it into your optimization process.
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