Facebook’s Messenger ads are a few months old, but there are fewer advertisers using them in comparison to other ad formats when they are first released. This is likely due to the logistics of how Messenger ads work and are set up, but this actually speaks to the opportunity—Messenger ads are different than all other Facebook ad units, providing unique benefits to advertisers that normal placements and formats do not.
Steve and I take you through all of the essentials regarding Messenger ads—why you should use them, how you should use them, and how to get started. The iron is still hot for Messenger ads (Facebook wants advertisers to use them!), so start creating yours ASAP!
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