Let’s talk about product feeds. No, seriously, let’s talk about them—they’re about to get even more important than they already are for ecommerce companies advertising on Facebook. With Dynamic Product Ads already a core part of any retailer’s Facebook ad strategy and collection ads currently rolling out, there has never been a better time to start optimizing and testing your product feed(s).
In this episode, Steve and I talk about all of the latest product feed-focused innovations going on in the Facebook ad ecosystem and how your business can best prepare to take advantage of all of the new opportunities.
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