Facebook advertising is an essential way to connect with your target audience on one of the world’s largest social networks. The ever-changing Facebook algorithm can make it pretty difficult to connect organically with followers, but Facebook’s micro-targeting features are second to none, allowing you to reach your exact target audience. That means Facebook ads can get your unique message in front of the individuals who are most likely to actually want your products or services.
That’s an amazing thing for your budget, ROI, and conversion rates! You only pay to reach the most valuable potential customers. However, for the best results, it’s important to understand the different Facebook ad types and targeting features before you dive headfirst if you want to see the best results.
Not exactly sure where to start? No worries, we’ve got you covered! In this guide, we’ll walk you through everything you need to know about Facebook ads and how they work. So grab your cup of coffee and get comfortable — let’s dive in!
A Facebook ad is simply an advertisement created by a business that’s served to a Facebook audience based on user activity, device use information, demographic and profile information, and off-Facebook activity. If you’re wondering how to get your first sale with Facebook ads, check out this guide.
Today, Facebook ads come in several varieties. You can promote your page, specific posts on your page, actions viewers took, or your webpage itself. Despite Facebook’s increasing focus on native advertisements and keeping traffic on its site, you can still be successful in directing viewers to your website.
There are also a handful of different ad formats, such as:
If you want to play around and see which ad types you like best, you can pop into Facebook’s Creative Hub and make some mock-ups. There, you will have the option to design a bunch of different ads in whatever format you want to try.
When creating a Facebook ad, keep in mind that a powerful message does much more than simply presenting a product. A strong, powerful message creates and builds a connection with your target audience, and if your ad is good — it will evoke emotion.
Make sure to clearly demonstrate how your service or product can help solve their unique problem, reach their goals, and make their life easier. When using Facebook’s system, it provides brands with the opportunity to test different targeting options and channels to find the most cost-effective way to drive revenue. It’s of the utmost importance to set up measurable and realistic goals and expectations for your marketing campaign and your potential customers.
One of the very best parts about using Facebook ads is how much businesses and marketers can learn about their ideal audience, from learning about their specific interests to understanding each one of their behaviors and patterns. Once you know your best-performing audience, make sure to test various types of ad and copy to see which yields the best results.
Marketers can create different ad sets in separate campaigns, which will help you immensely to see any correlation between your ideal target audience and your ad types — testing is the key to discovering what resonates with your target market.
Understanding how to use Facebook ads is definitely a learning curve. Rather than spinning your wheels trying to figure out how to do it properly, considering hiring an awesome ad agency like MuteSix.
MuteSix ignites years of successful growth for brands through Facebook ads — and they can help you too! Call MuteSix today — you’ll be glad you did.