We took a little break this week from the ecommerce-focused approach to bring you a primer on using Facebook ads to grow an audience for a content site. With a little know-how and elbow grease, you can consistently grow your audience without spending a lot of money.
Facebook offers tons of audience targeting options, which businesses like ecommerce companies can use to deliver custom messaging at different stages of their marketing funnels and make sales. These targeting options are also very effective for content sites looking to acquire new, high-quality users who will come back again and again for new content. In this episode, Steve and I run through the best ways to get started with audience development campaigns and how to keep new users coming in without spending a lot of money.
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