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Blog

Last-Click ROAS is Dead. Long Live MER.

April 24, 2023

By Josh Ma

Last-Click ROAS is Dead. Long Live MER. Josh Ma is MuteSix’s VP of Growth Strategy. In this role, he has helped to evolve the agency’s strategy and internal capabilities in … Continued

Earth Day 2023: How DTC Brands Can Turn Sustainability into Success

April 21, 2023

By Courtney Cooper

These days, every brand claims to be sustainable. Read what GreenPan has to say about outperforming the “New Era of Sustainability” competition.

Strategies to Bolster EOY Sales and Considerations for 2023 Planning

December 16, 2022

By Josh Ma

Strategies to Bolster EOY Sales and Considerations for 2023 Planning This holiday season has been a huge success for brands. Take a look at these numbers for a YoY comparison. … Continued

Why Brands Need to Crack TikTok This Black Friday (and How!) 

September 29, 2022

By Courtney Cooper

On the fence about TikTok advertising this Black Friday? MuteSix breaks down the ultimate holiday strategy for success, which requires brands to start now if they want to unlock TikTok’s full potential.

The GA4 Migration Tool Has Arrived– But Should You Wait to Migrate?

July 7, 2022

By Courtney Cooper

With one year left to migrate from Universal Analytics to Google Analytics 4, the long-awaited migration tool is here. Learn migration best practices to ensure success on the next generation of Google Analytics.

Diversification + Other Industry-Leading Tips to Win with TikTok

May 18, 2023

By Courtney Cooper

Diversification + Other Industry-Leading Tips to Win with TikTok With its user base on track to surpass 1.8 billion by the end of 2023, the TikTok craze shows no signs … Continued

Remarketing: What Is It and Why Remarketing Campaigns Work?

May 11, 2023

By MuteSix

Discover how remarketing ads can help you capitalize on lost website traffic, target interested shoppers, and more with MuteSix today.

What Is Omnichannel Marketing and Why Is It Effective 

May 5, 2023

By MuteSix

What Is Omnichannel Marketing and Why Is It Effective  Every day, shoppers are inundated with new ads across all their devices and channels, from YouTube and TikTok to CTV and … Continued

How MuteSix Used Marketing Mix Modeling To Improve Investment Decisions For Its DTC Clients 

May 3, 2023

By MuteSix

How MuteSix Used Marketing Mix Modeling To Improve Investment Decisions For Its DTC Clients  Introduction  An award-winning performance marketing agency, MuteSix leverages data-backed, omnichannel media buying and creative strategies to … Continued

Google Display vs. Search Ads: Differences & When To Use Each

March 24, 2023

By MuteSix

Google Display vs. Search Ads: Differences & When To Use Each Overview: Google Display vs. Search Ads If you’re a brand advertising in today’s market, chances are you’re familiar with … Continued

What Is A/B Testing & Why It’s Essential in Marketing

March 24, 2023

By MuteSix

If you’re not A/B testing, you’re leaving revenue on the table. Here is our guide to successfully utilizing variable experimentation.

Bing Ads vs. Google Ads: What’s Best for Your Brand?

March 14, 2023

By M6 Admin

Bing Ads vs. Google Ads: What’s Best for Your Brand? An effective search strategy is a cornerstone of any strong marketing campaign. When it comes to search, there are two … Continued

Behavioral Targeting: What Is It, Examples, & Top 5 Benefits

March 9, 2023

By MuteSix

Behavioral targeting is a digital marketing strategy that can change the game for your brand online. This is your guide to integrating it.

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