Following up on yesterday’s blog post about the update coming to Facebook dynamic ads, we’ve launched a new episode of our digital marketing podcast to discuss how this update will change the way ecommerce companies approach prospecting campaigns.
Facebook dynamic ads have been very effective for increasing sales volume while simultaneously lowering the CPA (the magic combination!) for ecommerce companies, but until now, they were only available to use with existing traffic. Now, ecommerce advertisers will be able to leverage the benefits of dynamic ads to target new audiences based on what a user browses for on many stores…not just yours. For example, if a user is shopping for televisions at several ecommerce stores, you can dynamically target them with televisions that you are selling. Our team is VERY excited about the opportunities.
You can listen to the episode right here:
You can also subscribe to the podcast on iTunes, Google Play, Stitcher and Soundcloud, or on our YouTube channel. You can also access all of these options on our episode page.