MuteSix CEO, Steve Weiss will be co-presenting with Grunt Style CEO, Daniel Alarik, this Tuesday at the IRCE conference in Chicago, IL on “Growing your Customer Base.” Steve And Daniel will discuss in-depth how companies can utilize online advertising platforms to grow their audiences and generate significant ROI on their adspend.
Here’s all the information for Steve and Daniel’s IRCE panel:
While still on active duty in 2009, Drill Sergeant Daniel Alarik grew frustrated when he couldn’t find t-shirts that showcased his country’s military pride. So he decided to design his own. Today, Grunt Style is the largest military and patriotic lifestyle apparel brand in the U.S. With no brick-and-mortar stores, Grunt Style relies entirely on its website for sales. A month after overhauling its initial marketing campaigns, Grunt Style’s sales increased by nearly 3x, its revenue increased by 267% and its Google AdWords costs dropped by 55 percent. How did that happen? This session will track the key shifts in use of paid advertising, SEO, remarketing and a refocus on mobile drove results, with lessons for all.
If you come to the panel, be sure to come say hi! In addition to Steve, there will be other members of the MuteSix team in attendance and we’d love to meet you.