The latest episode of our internet marketing podcast dives into something a little less…happy than our usual topics—the slowdown in sales that occurs every year in January and February. While most ecommerce companies see a noticeable drop following the holiday rush, a strong and profitable start to the year is very possible.
There are several reasons why January and February typically hit ecommerce and retail stores hard—people receive lots of new gifts in December, they’ve spent a lot of money on gifts and travel, they start thinking about their tax bill, etc. However, unless you have an extremely seasonal business, you can still see great results in January with the right focus and product selection in your marketing efforts. In this episode, Steve and I discuss how to adjust your strategies, product focus, and value propositions for off-season marketing.
You can listen to the episode right here:
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