The latest episode of the “Spend $10K a Day” podcast is now available. This episode’s topic—a new targeting option available in Facebook that allows advertisers to build audiences based on the size of a previous order. For example, if you want to run an ad targeting only customers who had previously made a purchase of $100 or more, you can now do it directly within Facebook. While LTV targeting is not yet availabe, this new feature should prove very useful to ecommerce advertisers.
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