Advertising on Instagram has been available for a while now, but many advertisers still aren’t leveraging the channel to its full potential. Even brands in categories like fashion, which is perfect for Instagram, have small budgets for Instagram ads. With Instagram getting closer and closer to feature parity with Facebook (as far as advertising is concerned), there has never been a better time to start increasing budgets on Instagram. This involves slightly different tactics from what you would do on Facebook, and that’s what Steve and I discuss in this episode of the podcast.
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