Tradesy previously ran an internal campaign with mediocre results, and now wanted to invest in a dedicated team of campaign managers to improve the channel’s ROI.
We immediately audited all past campaigns and dug deep into their Google Analytics and internal database reports, identifying the best-performing creatives, audiences, and demographics to date. Due to the sheer volume of products on their site, and the ever-changing inventory, we strategically targeted the products and niches that data had shown to be the best performers, as well as new products and audiences that we determined would perform well.
Through massive A/B testing of audiences, creatives, products, and incentives, we tested 100s of variations to identify the best performance.
We were able to drive down the cost-per-conversion by over 25% and the cost-per-registration by more than 40%. The campaign-wide ROI averaged out to 8.7, a significant improvement on previous results. In addition, we were able to clearly identify the best-performing products and genres, providing Tradesy with a wealth of actionable user data.