Google Abington Emerson Capital MuteSix worked with the private real estate investment firm to improve their lead flow generation. The Goal Abington Emerson Capital’s main goal was improving lead flow generation, because they were struggling to find success scaling online or offline in their competitive market. The Strategy The team used Google AdWords and Bing to build out a user funnel for their ad campaigns. We optimized CPA goals through testing ads for different demographics and updated the website to improve onsite performance for CRO. We also implemented a captcha system to improve quality of leads and utilized general strategies to improve overall lead quality and lower CPL. 8x Lead volume increase 50% Cost per closed sale decrease 90% Cost-per-lead decrease Back View Next Case Study