Facebook

Art of Tea

MuteSix worked with the organic, online tea shop to help increase return on ad spend and decrease cost-per-purchase and CPA.

The Goal

MuteSix was tasked with increasing return on ad spend and decreasing cost-per-purchase and CPA for Art of Tea’s online shop.

The Strategy

MuteSix launched a B2C channel on Facebook, and set up dynamic product ads to re-market Art of Tea’s wide range of products to potential customers. We optimized CPA goals through testing ads for different products and product lines. The team also launched a new user acquisition strategy, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created. We also built new landing page flows for different ad campaigns.

6x ROAS 50% Cost-per-purchase decrease 50% CPA decrease

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