Facebook

BeenVerified

MuteSix worked with the background check company to increase their return on ad spend and decrease their cost-per-lead and cost-per-paid-customer acquisition.

The Goal

MuteSix was tasked with helping BeenVerified increase their return on ad spend and decrease their cost-per-lead and cost-per-paid-customer acquisition.

The Strategy

We increased the volume of quality website traffic and improved BeenVerified’s Facebook campaigns to get more qualified leads through Facebook. We worked to lower CPA across Facebook campaigns.

The Results

We scaled total Facebook ad spend 1.5X, reduced cost-per-paid-customer acquisition by 15%, reduced cost-per-lead by 30%, and increased return on ad spend by 30%.

30% CPL decrease 15% CPA decrease 30% ROAS increase

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