Google Criquet Shirts MuteSix worked with the clothing brand to help achieve a greater return on ad spend. The Goal MuteSix was tasked with achieving a greater ROAS for Criquet Shirts. Criquet Shirts had not significantly allocated spend on Google. They were looking to prove category demand on non-branded acquisition and needed to bring in learnings from our work on Facebook to the new platform. The Strategy MuteSix leveraged Smart Shopping and automated bidding to push their best-performing products through the Google network. This contributed to an overall 10x ROAS monthly and scaled their account from $1k in spend to $30k-$50k monthly. 54% Search Cost/Conv. decrease 111% ROAS increase 4,100% Spend increase https://mutesix.wistia.com/medias/1t2q7oape0 Back View Next Case Study