Facebook

Flex Watches

MuteSix worked with the charitable accessory brand to reduce their CPA and increase their sales and conversion rate.

The Goal

Flex Watches tasked MuteSix with reducing their CPA and increasing their sales and conversion rate.

The Strategy

The team worked to re-energize sluggish online sales and turn-around poor performance. We optimized CPA goals through testing ads for different product lines. We also scaled media buying on Facebook, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created. We A/B tested different landing pages and tested out different incentives, discounts and offers. We also leveraged celebrity-backed products through Facebook custom audiences.

45% CPA decrease 3x Conversion rate increase 5x Sales increase

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