Email Facebook Instagram SMS

FUNBOY

MuteSix worked with the luxury float company to help them scale, while maintaining ROAS, increasing spend, and decreasing CPA.

The Goal

MuteSix was challenged with increasing scale while maintaining ROAS. We aimed to achieve a 3x ROAS on Facebook and hit a 4x ROAS during the 2020 summer season.

The Strategy

We put an emphasis on strong media buying and creative for Facebook and Instagram. Email and SMS also came into play – we focused on pop-ups, flows, and campaigns to work in sync with paid social.

300% YoY growth 4.6x Average ROAS 200% YoY spend increase 65% YoY CPA decrease

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