Boosting Acquisition and Remarketing with More Versatile Campaigns Across Paid Social

Prior to working with MuteSix, High Fashion Home’s campaigns lacked creative versatility, focusing predominantly on dynamic catalog campaigns across Meta and Pinterest. With the goal of running higher-performing acquisition and remarketing creative across these channels, the agency shifted focus away from catalog-specific campaigns toward seasonal trends and of-the-moment best sellers, two important considerations for furniture shoppers.

On Pinterest, MuteSix redirected the brand’s focus away from catalog-wide shopping campaigns with limited pin diversification toward conversion campaigns leveraging a wider variety of more trending pins, while simultaneously applying the same winning campaign diversification strategy across Meta. Taken together, these tactics led to a spike in newly acquired and retained customers for the popular brand.

To further drive growth as efficiently as possible, MuteSix boosted top-performing organic Instagram posts, driving organic traffic to the brand’s site, while strengthening their remarketing funnel. They then added those same organic posts into conversion campaigns for tremendous revenue-generating success.

Finally, the Paid Social team worked in tandem with the Paid Search team to identify top-performing affinity audiences across Google to import into interest-based audiences on Meta for optimal success.

All these Paid Social strategies combined enabled High Fashion Home to lure higher-intent visitors to their site, ramping up CTR’s by 40%, as compared to the year prior. These campaigns also proved highly efficient, enabling High Fashion Home to achieve and maintain a blended 10x ROI MoM.