Pinterest

Lunya

MuteSix worked with the luxury sleepwear brand to drive purchases.

The Goal

MuteSix was tasked with the goal of driving purchases for Lunya on Pinterest, especially to Acquisition. We wanted to take advantage of the lower CPM’s on Pinterest to combat the growing CPM’s on Facebook and Instagram.

The Strategy

Instead of relying on Pinterest as a Remarketing and Retention platform, we wanted to ensure Pinterest would push top of funnel traffic that would convert. In order to do this, we utilized creative that was performing well on other platforms, like Facebook and Instagram. We optimized those top performing ads by following creative best practices on Pinterest, such as using high quality visual images, adding a clear CTA, building into a 2:3 aspect ratio, and adding a logo on every Pin for subtle branding.

5.46 ROAS
6M+ Impressions
$6.05 CPM