TikTok

Match Group

MuteSix worked with the online dating service and app company to help lower Cost Per Registration and Cost Per Install.

The Goal

MuteSix was tasked with lowering CPR and CPI to come under $12. We also had to optimize campaigns without utilizing back end data.

The Strategy

We decided to test different objectives, creative, and destination variations outside the traditional ‘app installs’ intent. For the Chispa and Hinge apps specifically, we achieved desired CPR and CPI goals and hit KPIs by aligning creative and copy. We also targeted over 450 ad variations.

$1-2 CPR
1.38% Click to install rate
87% CPI decrease