Google

National Academy of Sports Medicine

MuteSix worked with the the leading personal training certification platform to increase lead volume and revenue through Google leads.

The Goal

MuteSix was tasked with increasing NASM’s lead volume and revenue through Google leads.

The Strategy

To accomplish NASM’s goals, we needed to increase their market share in a very competitive industry. In order to do this, we highlighted smart bidding tactics and increased our search coverage. We also focused on Google discovery products like YouTube and Discovery ads, and utilized custom audiences, which meant we didn’t have to rely heavily on search traffic. All of these tactics combined allowed us to win big for NASM.

25-35% Lead volume increase YoY
15-20% Lead revenue increase YoY
6 Consecutive months best revenue in company history