Google Meta Ohza MuteSix worked with the cocktail company to help them grow profitably by increasing conversions and purchases and decreasing CPA. The Goal After launching in April 2020, Ohza was having challenges growing profitably. ROAS was down, and they were looking to increase their ad spend and sales. The Strategy MuteSix leveraged UGC video and images to test across a variety of audiences. Our team targeted over 60 audiences and rotated through different creative opportunities. As a new brand, we needed to explore all relevant audiences and gain insights into where performance would be strongest. 33% MoM conversions increase 22% MoM purchases increase 14% MoM CPA decrease 24% Google Conversions increase https://mutesix.wistia.com/medias/syvabfe387 Back View Next Case Study