Facebook

Ring

MuteSix worked with the home security company to help them scale.

The Goal

MuteSix was tasked with utilizing Facebook advertising to increase Ring’s spend, generate views on their content, and decrease their CPA.

The Strategy

We leveraged user-generated video content and segmented prospecting audiences based on age and gender demographics. We retargeted site traffic brought in by TV ads and utilized Lookalike Audiences based on previous purchase history and Average Order Value.

300% Scale spend increase 40M+ Generated views on content 52% CPA decrease

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