InfluencerInstagram

Snibbs

MuteSix worked with the work shoe brand to create a strategic influencer outreach plan.

The Goal

The goal was to create a strategic influencer outreach plan that would raise awareness for Snibbs surrounding their March 2020 launch. In the meantime, MuteSix had to overcome the challenges presented by introducing a new product in the midst of a global pandemic.

The Strategy

Our initial plan was to focus on chefs, barbers, and teachers, but we quickly pivoted to frontline healthcare professionals. We simultaneously created a give-back campaign to thank doctors and nurses by providing people an opportunity to nominate colleagues, friends, and family members to receive a free pair of Snibbs. The campaign, paired with influencer posts and stories, led to a successful brand launch.

4.11M Impressions via influencer content
$212.36K Influencer-generated revenue
580% Growth on Instagram