Meta Sphynx MuteSix worked with the portable razor brand to help them get results with Instagram video. The Goal As a new product, Sphynx wanted to attract new customers, so it partnered with MuteSix to help launch its brand on Instagram and Facebook. The Strategy We optimized Sphynx’s Instagram and Facebook ads for conversions, and set their standard event to purchases. We also set the bidding type to automatic, so the ad system would deliver ads to the people who were most likely to buy a portable razor, therefore yielding the best results. The team created a video to show people the benefits of a portable razor and then targeted this video ad to women aged 13–40 with interests in beauty, cosmetics and related media brands. Sphynx quickly discovered that Instagram was not only delivering 8.2X more conversions than other platforms, but also at a 30% lower cost per purchase than other platforms. The launch campaign also provided the Sphynx team with a strong seed audience from which it can build and target a lookalike audience for future campaigns. 30% Cost per purchase decrease 8.2x Purchases increase Back View Next Case Study