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Spongelle

MuteSix worked with the bath products brand to help them acquire new customers, increase revenue, and encourage repeat customers.

The Goal

Spongelle came to MuteSix with goals of acquiring new customers, increasing revenue,
and encouraging repeat purchases.

The Strategy

When Spongelle came on board with MuteSix in September 2018, they had about 39,000 subscribers on MailChimp. After deciding it was time to capitalize on Facebook-driven traffic, they made the switch to Klaviyo and started with utilizing on-site conversion tools. The team started by integrating a Welcome popup, incentivizing users to enter their email for 10% off their first order. After just 6 months, conversion rates on popups skyrocketed to over 21% and
Spongelle’s list size more than doubled, blowing their original 10,000 subscriber increase goal out of the water.

When Spongelle came to MuteSix, email revenue was minimal. Coming from MailChimp, there was a lot of opportunity to build out automation sequences to nurture leads & increase conversion rates across the subscriber base. Through building out strategic automation sequences, subscriber segmentation, retargeting, and continuous testing, Spongelle has seen a 56% increase (and growing!) in monthly revenue attributed to email from September 2018 to March 2019.

One of Spongelle’s main goals when signing on with MuteSix was customer retention. A lot of their customers found out about their products through partners such as FabFitFun or BoxyCharm, so the challenge was turning these new customers into loyal brand enthusiasts. Through strategic upsell placements, retargeting, and building out a monthly, well-defined campaign calendar, the MuteSix team was able to nurture & encourage subscribers to continue to purchase and ultimately saw a 122% increase in repeat customers from September 2018 to March 2019.

2.5x List growth
56% Monthly revenue increase
2.2x Repeat customers increase