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Sports Research

MuteSix worked with the health and wellness brand to increase spend and purchase volume, while still decreasing CPA.

The Goal

Sports Research came to MuteSix with goals of increasing spend and purchase volume, while still decreasing CPA.

The Strategy

We utilized Instagram stories to significantly increase new customer acquisition. We expanded from Lookalike audiences to successful interest audience targeting and made re-marketing campaigns more efficient, significantly lowering CPA. We also created highly engaging ad creatives.

20% Spend increase 278% Purchase volume increase 70% CPA decrease

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