Facebook

Swavy

MuteSix worked with the fashion app to lower CPC and increase app downloads.

The Goal

Swavy’s main goals were to lower CPC and increase their total number of app downloads.

The Strategy

The team optimized CPA goals through A/B testing ads for different celebrity images, audiences, and copy. We scaled media buying on Facebook around getting new users into the funnel, which included building new audiences, optimizing call-to-actions, and A/B testing new banners and videos we created. We also expanded the business into international markets.

80% Cost-per-click decrease 40% Cost-per-download decrease 5x Audience reach increase

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