Data is at the heart of all that we create at MuteSix. For the latest market trends and our expert analysis surrounding them, here is your one-stop destination for everything you need to know when optimizing your campaigns. Check back weekly for the latest analyses.

DataSix Dashboard

Data is at the heart of all that we do at MuteSix. Our DataSix Dashboard dynamically pulls data on consumer trends and agency insights to help our valued clients optimize their campaigns for record-breaking success.

Agency Data Insights

Agency Data Metrics

Paid Social Download & Trends:

Looking back at last week’s paid social trends, we see a lift in spend and conversion rates week-over-week. Increased cost per impression shares signal a more competitive landscape for e-commerce companies’ last push for Labor Day weekend sales and promotional offers. Positive drivers for the week include Home Fitness, Food & Beverage, and Home Goods verticals.

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ALL VERTICALS

Spend + Conv. Rate - Paid Social

All Verticals media spend: 
+16.6% from previous week
+13.9% from month average
-0.8% month over month

All Verticals conversion rate:
+5.0% from previous week*
+2.7% from month average*
-7.8% month over month*

All Verticals CPM:
+8.6% from previous week
+8.6% from month average
-8.6% month over month

HEALTH + WELLNESS

Spend + Conv. Rate - Paid Social

Health & Wellness media spend:
+20.2% from previous week
+13.8% from month average
-22.8% month over month

Health & Wellness conversion rate:
+0.7% from previous week
-7.7% from month average
-20.7% month over month

HOME FITNESS

Spend + Conv. Rate - Paid Social

Home Fitness media spend:
+16.4from previous week
+9.6% from month average
-24.5% month over month

Home Fitness conversion rate:
-15.0% from previous week
-2.4% from month average
-29.4% month over month

SUPPLEMENTS

Spend + Conv. Rate - Paid Social

Supplements media spend:
+16.4% from previous week
+9.6% from month average
-24.5% month over month

Supplements conversion rate:
-15.0% from previous week
-2.4% from month average
-29.4% month over month

BEAUTY & SKINCARE

Spend + Conv. Rate - Paid Social

Beauty & Skincare media investment:
+7.9% from previous week
+2.1% from month average
+0.6% month over month

Beauty & Skincare conversion rate:
-19.9% from previous week
+16.6% from month average
-4.6% month over month

FASHION & APPAREL

Spend + Conv. Rate - Paid Social

Fashion & Apparel media investment:
+7.1% from previous week
+4.6% from month average
-3.6% month over month

Fashion & Apparel conversion rate:
+5.2% from previous week
+1.7% from month average
-8.1% month over month

FOOD & BEVERAGE

Spend + Conv. Rate - Paid Social

Food & Beverage media investment:
+32.7% from previous week
+35.5% from month average
+23.0% month over month

Food & Beverage conversion rate:
-38.3% from previous week
-35.8% from month average
+48.8% month over month

HOME GOODS

Spend + Conv. Rate - Paid Social

Home Goods media investment:
+8.,4% from previous week
+12.5% from month average
+16.6% month over month

Home Goods conversion rate:
-0.9% from previous week
+3.5% from month average
-7.7% month over month

Paid Search Download & Trends:

Paid Search trends have been fairly consistent month-over-month. Verticals such as Home Goods and Food & Beverage have been the main drivers of Paid Search impressions and have shown positive trends in conversion rates. This is likely due to Labor Day sales and promotions being the last trial barrier for most consumers to finally make their purchase.

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ALL VERTICALS

Spend + Conv. Rate - Paid Search

All Verticals media spend:
-2.8% from previous week
-0.5% from month average
+7.6% month over month

All Verticals conversion rate:
-11.0% from previous week
-11.3% from month average
-4.4% month over month

All Verticals CPM:
+4.3% from previous week
-0.4% from month average
-2.4% month over month

HEALTH + WELLNESS

Spend + Conv. Rate - Paid Search

Health & Wellness media spend:
+2.1% from previous week
+0.8% from month average
+4.1% month over month

Health & Wellness conversion rate:
-1.6% from previous week
-4.8% from month average
-3.7% month over month

HOME FITNESS

Spend + Conv. Rate - Paid Search

Home Fitness media spend:
-9.2% from previous week
-13.0% from month average
+11.7% month over month

Home Fitness conversion rate:
-1.4% from previous week
-35.6% from month average
+22.9% month over month

SUPPLEMENTS

Spend + Conv. Rate - Paid Search

Supplements media spend:
+24.9% from previous week
+19.2% from month average
+27.1% month over month

Supplements conversion rate:
-26.% from previous week
-27.8% from month average
-8.9% month over month

BEAUTY & SKINCARE

Spend + Conv. Rate - Paid Search

Beauty & Skincare media investment:
+6.5% from previous week
-0.5% from month average
-5.1% month over month

Beauty & Skincare conversion rate:
-6.2% from previous week
-4.1% from month average
0.0% month over month

FASHION & APPAREL

Spend + Conv. Rate - Paid Search

Fashion & Apparel media investment:
+6.0% from previous week
+1.1% from month average
+4.9% month over month

Fashion & Apparel conversion rate:
-4.9% from previous week
-5.0% from month average
-12.4% month over month

FOOD & BEVERAGE

Spend + Conv. Rate - Paid Search

Food & Beverage media investment:
-85.6% from previous week
-63.5% from month average
+11.5% month over month

Food & Beverage conversion rate:
+25.2% from previous week
+17.7% from month average
-19.7% month over month

HOME GOODS

Spend + Conv. Rate - Paid Search

Home Goods media investment:
-53.3% from previous week
-42.0% from month average
+14.5% month over month

Home Goods conversion rate:
+22.3% from previous week
+13.7% from month average
-11.0% month over month

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