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Facebook Case Study – Chef’d

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A lot of our subscribers like to hear what kind of campaigns and activities we’re managing for our clients.

But more importantly, they want to know what results we’re getting.

Here’s a recent promotion that we ran for our client Chef’d that was featured by Facebook on their ‘Success Stories’…

The objective was to drive users to purchase a Super Bowl food package from Chef’d and send these people to a custom landing page where the messaging was hyper-specific.

We were targeting people who had already interacted with Chef’d, as well as other broader audiences.

The results speak for themselves, with the campaign successfully delivering 5 x return on ad spend at 84% lower cost per acquisition  compared to other retargeting channels!

There were a few reasons this worked but below is the official Facebook case study of this very successful campaign…

 

Offering super eats for Super Bowl Sunday

Working with digital marketers MuteSix, this food delivery service achieved a 5X return on ad spend using link ads and Custom Audiences to reach football fans with meal deals for Super Bowl Sunday.
 
Chef'd Results