CRM Facebook Case Study – IfOnly Steve Weiss • December 21, 2016 Back to Articles Facebook has just published the seventh case study of 2016 that features MuteSix. Focused on our work for IfOnly, this case study discussed lookalike audiences, dynamic product ads, and other Facebook tools. Find out how our Facebook campaigns dropped IfOnly’s cost-per-registration on Facebook by 50% and their cost-per-purchase on Facebook by 68%. IfOnly provides users with a very unique buying experience, acting as a marketplace for getaways, one-of-a-kind experiences, and special events. Our objective was to drive more registrations – specifically high-quality users that were likely to buy. The results? Read the full Facebook Case Study