We are excited to share the recent Facebook Success Story, featuring a campaign we ran for our client MeUndies.
Find out how our Facebook campaign generated a 6x ROAS and 80% lower cost per action(CPA) than the goal CPA.
MeUndies make an incredible product — fun and ridiculously comfortable underwear for men and women.
Our objective was to drive users who had already visited MeUndies back to the site to purchase via Facebook advertising. Specifically, we wanted to capture those high-intent audiences who had abandonded their cart.
The campaign we built included video, carousel and link ads to retarget our Facebook audiences.