CRM Facebook Case Study – PreHeels Steve Weiss • November 2, 2016 Back to Articles Facebook has just published another case study featuring MuteSix. Focused on our work for PreHeels, this case study discusses testing mobile-optimized video in ecommerce marketing funnels. Find out how our Facebook campaign generated a 3x ROAS and 81% decrease in cost per action(CPA). PreHeels has an innovative and useful product – an easy-to-use spray that eliminates the pain of breaking in and wearing uncomfortable shoes. Our objective was to drive awareness of a new product and building a highly effective marketing funnel that converts users profitably right away. The results? Read the full Facebook Case Study