Digital Marketing

Facebook Retargeting Based on Dwell Time & Post Shares [Podcast]

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Facebook just released two new custom audience features: Dwell Time and Post Shares. 

Learn how to better optimize your campaigns by putting both new audiences to work. Lower CPA by excluding ad “dwellers” and increase engagement on top campaigns by re-targeting to people who’ve shared your posts in the past.

Great updates from the Facebook team that we hope you enjoy!

You can listen to the episode right here:

You can also subscribe to the podcast on iTunes, Google Play, Stitcher and Soundcloud, or on our YouTube channel.

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