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How to Find the Right Attribution Model for Your Business [Podcast]

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Episode 2 of our internet marketing podcast is up! In this episode, MuteSix CEO Steve Weiss and CMO Stewart Anderson discuss attribution models for online advertising, including:

  • what terms like attribution model and attribution window mean;
  • the default model used by Facebook;
  • how different attribution models track results; and
  • how to choose the model that is best for your business.

You can catch the episode right here:

You can also subscribe to the podcast on iTunes and Soundcloud or our channel on YouTube. If you’d like to access each of these options or a full episode transcript, you can do so on our dedicated episode page.

Let us know what you think of the content, and if you have any requests for upcoming episodes, we’re all ears!