Digital Marketing

Instagram Case Study – MeUndies

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This Instagram case study highlights our work for red-hot underwear brand MeUndies during the 2016 Black Friday/Cyber Monday shopping period.

To make the most of Black Friday shopping activity, we set up customized dynamic ad campaigns on Instagram to target people who had either viewed a product page or added a product to their shopping carts but not purchased. 

The results?

  • a 25% decrease in cost-per-purchase on Instagram;
  • 30% decrease in cost-per-add-to-cart; and
  • a 5X return on ad spend (ROAS).

View the case study on Instagram for Business, or check out our other marketing case studies.

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