CRM Instagram Case Study – MeUndies Stewart Anderson • March 29, 2017 Back to Articles This Instagram case study highlights our work for red-hot underwear brand MeUndies during the 2016 Black Friday/Cyber Monday shopping period. To make the most of Black Friday shopping activity, we set up customized dynamic ad campaigns on Instagram to target people who had either viewed a product page or added a product to their shopping carts but not purchased. The results? a 25% decrease in cost-per-purchase on Instagram; 30% decrease in cost-per-add-to-cart; and a 5X return on ad spend (ROAS). View the case study on Instagram for Business, or check out our other marketing case studies.