Instagram Case Study – Sphnyx

Facebook has just published the 10th case study featuring MuteSix. Focused on our work for Sphnyx, this case study discusses how we used automatic bidding to deliver its Instagram video ad to people most likely to purchase one of its portable razors.

Find out how our Instagram campaign generated a 8.2X increase in online purchases.

Sphnyx is the mini razor that’s portable and comes with a built-in spray bottle, moisturizing bar and two razors to make shaving easy.

Our objective was to boost awareness of its new portable razor with engaging content on Instagram, targeting users who were ready to buy.

The results?