Search & Rescue: Finding Q4 Success When Brands Feel Lost

Tuesday, October 18

Google Playa Vista Office
16 S Campus Center Dr, Los Angeles, CA 90094

RSVP’s are closed.

Event Agenda

1:30 – 2:00 PM: Welcome Reception

  • With JuHee Kim, President at MuteSix and Marco Correia, Head of Integrated Media at Google

 

2:00 – 3:15 PM: Presentation + Fireside Chat

  • Creative Revolution: YouTube Shorts, Long Vs. Short-Form Use Cases
  • Performance Max Transition: Unique Campaign Structures, Changes to Shopping, Hybrid Shopping/Performance Max Structure
  • Beyond ROAS: The 5 Media Metrics You Need to Know

 

3:15 – 4:00 PM: Happy Hour + Hor D’oeuvres