Graphic Design Agency

Different Types of Landing Pages and How to Use Them

Not all landing pages are the same. In fact, there are many different types that you should know about and use for your business. Here are some of the most common types that you should consider adding to your website:

• Sales landing page: This landing page has to convince people to buy. This type of landing page should be one of the longest since it has to include relevant and detailed information about the product or service you’re trying to sell.
• Lead capture landing page: This landing page collects leads via a form with detailed information. This type of landing page should include an “ask” and a “reward,” wherein the reward justifies the ask.
• Squeeze landing page: This landing page collects email addresses in exchange for a free offer. This type of landing page should be short, sweet, and to the point.
• Splash landing page: This landing page often precedes a website page and is used for announcements, language preferences, age verifications, and more.
• Thank you landing page: This landing page appears after a customer has completed an action and goes a long way towards building rapport.
• Unsubscribe landing page: This landing page is your last chance to keep someone on your list — use it wisely.
• 404 landing page: This landing page shows when there is an error while providing an opportunity to show off your brand personality with an appropriate response. 

The Components You Need on a Landing Page

Even though not all landing pages are the same, you generally need to include the same components on each one for them to be effective. Here are some of the different components that you should include on a landing page:

• Call to action: A strong call to action should tell the customer exactly what you want them to do. This should go beyond a simple “submit” or “click here.” Instead, make it compelling, engaging, or even funny if you want.
• Social proof: To push customers to buy, you need to include social proof. Social proof goes beyond just customer reviews to include customer counts, trust seals, awards, and expert testimonials.
• Unique selling proposition: Your USP should be short, sweet, and unique. After all, you’re trying to convince someone why they should buy from you and how you can meet their needs or solve their problems.
• Compelling image: While words are great, you also need a visual representation of your offer, products, or services. Stock photos are not the way to go here. Instead, you need a creative, detailed, and professional image that shows off what you have to offer. 

Landing Page Design Best Practices

Now that you know the basics of landing page design, it’s time to discuss best practices so that you can achieve the best results:

• Make sure that your landing pages are mobile-friendly in a world where people are constantly using their mobile phones to make purchases.
• Make sure that your website speed is up to par to avoid losing customers simply due to errors.
• Make sure that your forms are short and simplified so you don’t end up deterring customers from filling out a long and detailed form.
• Make sure that your landing page design is simple and that your pages are easy to navigate.
• Make sure that you put the most important information at the top of the page or above the fold.
• Make sure that your landing pages are updated on a regular basis with the most recent information. 

How It Works

We are able to design incredible landing pages for your brand by using our top-of-the-line in-house creative studio, StudioSix. Within StudioSix, we have three different creative packages that you can choose from to best meet your needs: 

• Graphic design: If you’re looking for basic design elements on your landing pages, then our graphic design package might be the right fit. Our graphic design team creates visual concepts with the sole purpose of converting customers with static banners and snackable animated videos along with conversion rate optimized landing pages.
• Video essentials: If you’re looking to take your landing pages a step further with eye-catching and interactive video components, then our video essentials package might be the right fit. This is a low-cost and high-return creative investment that can grab customer’s attention the moment your landing page loads.
• Bespoke Creative: Finally, if you’re looking for broadcast-level productions with the capacity to capture a breadth of assets for a full-funnel, multivariate approach, then our Bespoke Creative package might be the right fit. 

The MuteSix Difference

MuteSix is a best-in-class performance marketing agency that’s dedicated to creating value for direct-to-consumer brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. We are a full-service marketing agency that can cover a wide range of needs, including services like social media advertising, programmatic advertising, and email advertising in addition to landing page design. 

We are able to do this thanks to our all-star team of thought leaders. The incredible work of our team has earned us the title of being the leading DTC agency with the most proven success stories. While each success story is different, we also boast incredible cumulative results. For example, we had more than 23 billion impressions served in 2020. We have also earned our clients more than $1 billion in trackable revenue. Finally, our clients saw an average of a 359% increase in revenue after working with us for just six months. 

Our clients range from big brands like Theragun and Ring to small companies that are just starting out. So, no matter your company’s size or age, we have the knowledge and expertise necessary to help you take your brand to the next level using a comprehensive range of marketing tactics, including social media, influencers, programmatic, email, and SMS advertising. 

Our Process

MuteSix has been able to develop and refine a seamless development and design process for landing pages that includes the following steps:

1. Perform audit and analysis of existing content: We begin our process with an initial audit and analysis of your current landing pages. It’s important to maintain a cohesive design between your landing pages, so we need to know what we’re working with. During this phase, we also do a deep dive into your brand personality, mission, and vision in order to design the best landing pages that match those characteristics.
2. Provide creative format and tactic recommendations: After the audit is complete, we then move on to the creative process. Thanks to MuteSix’s revolutionary in-house creative studio, we are able to create high-quality custom and effective landing pages for your brand. Additionally, we come up with an outline that includes the different types of landing pages and the overall goal of each one.
3. Perform A/B testing on different components: Now that you know more about A/B testing and how it’s an essential component to developing effective landing pages, our process wouldn’t be complete without it. During this phase, we select a number of appealing designs and present them from testing. From the testing results, we are able to pick out the best components of each and combine them into the best possible design.
4. Optimize against core KPIs: Despite doing a lot of work and testing on the front end, sometimes things don’t perform as they should. This is why our work isn’t over after we launch your landing pages. Instead, we continue to monitor their effectiveness and make any necessary changes along the way to achieve the best results.
5. Scale: Finally, based on everything that we have learned so far about designing landing pages for your brand, we know what it takes to do it successfully each and every time. From there, we continue to design effective landing pages for a beautifully complete website. 

MuteSix as Your Landing Page Design Agency

If you’re not a web designer, designing effective landing pages can be a huge challenge. So instead of having to learn all the ins and outs of web design and wasting your valuable time in the process, let MuteSix do all the hard work for you so that you can focus your efforts on more important aspects of your business. 

If you’re still not sure about what we can offer, then you should definitely go check out some of our own landing pages. The quality and design that we have on our own website can also be achieved for your brand. But don’t just take our word for it — check out our landing page case studies for Jax n Daisy and Grass Roots to see for yourself. 

Also, feel free to reach out to us for a complimentary consultation during which we can discuss needs, goals, and strategies to grow your brand using landing pages and other tactics. 

Sources:

1. How Your Landing Page Design Can Help Lead To Better Conversions | Forbes
2. 8 Must-Have Elements for an Impressive Startup Landing Page | Business2Community
3. 9 Ways to Increase Landing-Page Conversions | Entrepreneur